Why use this calculator
Markup calculations are essential for retail pricing. This calculator helps you set prices that cover costs and meet profit targets.
How to use it
Enter the cost price and desired markup percentage to see the selling price and resulting profit margin.
The formula
Selling Price = Cost × (1 + Markup/100). Margin = Markup Amount / Selling Price × 100.
Worked examples
$50 cost with 60% markup
$80 selling price, 37.5% profit margin
When people use it
- Retail pricing
- Wholesale markup
- Menu pricing
- Product pricing strategy
Tips
- Know the difference between markup and margin
- Research competitor pricing in your market
- Consider value-based pricing alongside cost-plus markup
Questions people ask
- What markup should I use?
- It varies by industry. Retail clothing: 50-100%. Grocery: 10-30%. Restaurants: 200-300% on food. Electronics: 20-40%. Research your industry benchmarks.